Newsroom

Hispanic Americans Are Bigger Streamers than the General Market
Portada
September 21, 2022
Hispanic Americans are 17 percent more likely to have connected TV streaming apps on their devices than the general market, according to the App Science® U.S. Multicultural Trends Report.
Cynopsis Report: App Science and the Massive Opportunity with Multicultural Audiences
Cynopsis Media
September 20, 2022
For its latest study, measurement and analytics company App Science looked at the distinctive habits and preferences of U.S. multicultural audiences across specific streaming services and apps. The study, U.S. Multicultural Trends Report, lays out key opportunities that marketers can tap when trying to reach Hispanic Americans, African Americans, and Asian Americans.
Sabio Holdings Inc. Wins Multiple Awards for Top Workplace
PR Newswire
August 18, 2022
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance is pleased to announce today that Sabio has been recognized as a leader by multiple industry sources that honor excellence in a range of best workplace environments. The honors are: Fortune and Great Place to Work® – 2022 Best Small Workplaces The Los Angeles Business Journal – Best Medium-Sized Companies to Work for in Los Angeles
Sabio Holdings (TSXV:SBIO) is a one-stop-shop for tailored CTV ad campaigns
The Market Herald
August 17, 2022
Helen Lum, Executive VP of App Science, spoke with Daniella Atkinson about App Science’s inaugural U.S. Multicultural Trends Report
U.S. Multicultural Trends – Multicultural Audiences’ Streaming and App Interests on Mobile and CTV [REPORT]
Hispanic Ad
August 11, 2022
U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market.
Research: Multicultural Groups Are the Biggest Streamers
TV Tech
August 9, 2022
Hispanic Americans African Americans and Asian Americans use more connected TV apps than the general market, according to App Science
Multicultural Audiences Take More CTV Streaming Apps: App Science
Next TV
August 9, 2022
Hispanic American households average 7 apps; Asian American households average 8
Study: Multicultural Viewers Adopt Connected TV Apps Faster than Public at Large
The Streamable
August 9, 2022
Advertisers have some new data to play with as App Science has provided new analysis of the viewing habits of multicultural and general market audiences. NextTV reports that the think tank’s “Multicultural Trends Report” indicates multicultural viewers are much bigger streamers than their general market audience counterparts.
App Science™ Is Now "Verified by TAG" as Legitimate Participant in Digital Ad Supply Chain
PR Newswire
June 7, 2022
Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions, validated by performance, today announced that its wholly-owned App Science™ ("App Science") business completed the process necessary to become "Verified by TAG" and included in the TAG Registry by the Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity and strengthen brand safety in the digital advertising supply chain.
App Science™ Is Now "Verified by TAG" as Legitimate Participant in Digital Ad Supply Chain
Yahoo! Finance
June 7, 2022
Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions, validated by performance, today announced that its wholly-owned App Science™ ("App Science") business completed the process necessary to become "Verified by TAG" and included in the TAG Registry by the Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity and strengthen brand safety in the digital advertising supply chain.
App Science Wins a Major Industry Award ahead of the Political Spending Cycle
PR Newswire
May 11, 2022
Sabio Holdings Inc. (TSXV: SBIO) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV") software solutions, validated by performance, is pleased to announce that its wholly owned App Science™ ("App Science") business has won a Reed award in the CTV/OTT category of innovation in media buying for our unique analytics engine which enables the targeting of audiences with a high level of accuracy.
Sabio Holdings Appoints Veteran Digital Marketing Executive Jon Stimmel As Chief Growth Officer
Newswire.ca
February 2, 2022
Sabio Holdings Inc. (TSXV: SBIO), (the "Company" or "Sabio") a leading provider of digital TV advertising platforms validated by performance, today announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio's demand-side platform (DSP), and increase awareness of AppScience's actionable campaign analytics.
10 BIGGEST WORLDWIDE ADVERTISERS REVEALED: DATACENTER WEEKLY
AdAge
December 17, 2021
Plus, Netflix and app, macroeconomic data in a nutshell, and more
For App Science, Understanding What’s On Your Phone Is The Best Way To Understand What’s On Your TV
Forbes
September 28, 2021
There’s an inherent problem in TV measurement: viewing is done by households, but measurement data is really only valuable if it tracks the viewing patterns of the individual people in the household.
OTT Data & CTV Measurement Insights Platform App Science Launches From Stealth
Martech Series
December 17, 2020
App Science, the CTV insights business, announced its official launch. App Science possesses one flagship product — Insights Report — a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households.
Sabio Jumps Into CTV With ‘Validated Publishers’
Next TV
June 24, 2020
Company leverages data from mobile apps to screen, target ads.
Sabio’s App Science Wins “Best Behavioral Targeting Platform” in 2019 MarTech Breakthrough Awards Program
Martech Series
August 9, 2019
Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the “Best Behavioral Targeting Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Sabio’s App Science® Labs Finds: Apps, Location & Phone Price Mobile Indicators of Wealth
Marketing Dive
July 16, 2019
Los Angeles - July 16, 2019 – App Science® Labs, the research division of Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced the availability of research aimed to help better identify consumers with higher household incomes (HHI).
For the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards
prnewswire.com
June 13, 2019
Sabio, the media and technology company behind App Science®, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, today announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row.
Sabio Accelerates Growth With New App Science Lab In India
Martech Series
July 26, 2018
Sabio, the media and technology company behind App Science, recently opened a new App Science Lab in Hyderabad, India to accommodate rapid growth and leverage the area’s diverse high-technology talent pool.
How App Science Will Lead to Better Predictive AI
Martech series
May 3, 2018
Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers.