About Us

App Science® stands alone by taking a mobile-first approach to advanced cross-screen analytics with our proprietary Household Graph of 55MM validated CTV households –always reflecting the ever-evolving comprehensive consumer landscape. Our Household Graph powered by privacy compliant people-based behavior signals sets us apart to provide sophisticated audience measurement solutions for brands and platforms with richer actionable campaign intelligence that is media agnostic and trusted.

Leadership Team

App Science®’s leadership team is comprised of industry leaders with significant experience across the advertising marketplace, providing cutting edge audience measurement to maximize efficiencies and validate ROI.

Helen Lum

Executive Vice President

As EVP, Helen oversees all business and growth strategies for App Science. Named a 2022 Cynopsis Top Women in Media honoree for ad tech innovation, Helen has over 10 years of experience in digital media, campaign management expertise, and scaling business operations. Prior to her role as EVP, Helen helped build and manage Sabio’s global account management team and assisted in spearheading the first mobile retargeting campaign in the industry. Helen’s favorite apps are LinkedIn and Yelp.

Jason Tong

SVP, Engineering

As SVP of Engineering, Jason leads the App Science engineering and data science teams in California and India. He has been instrumental in the company’s growth, particularly in the development of the App Science platform. He also played a critical role in the development of Sabio’s programmatic technology. Jason has over 10 years of experience in mobile marketing. He has extensive knowledge of ad serving, action tracking, and reporting. Jason’s favorite apps are YouTube and eTrade.

Dean Lucente

SVP, Sales

As SVP of Sales, Dean leads revenue generation and go-to-market product strategy. Dean has 15 years of experience working with Fortune 500 companies solving their business needs with enterprise software solutions. He also has 17 years producing media and measurement solutions for brand marketers. He has helped build profitable businesses at companies, such as Comcast, Amazon, Yahoo!, Dell/EMC, and Precise Software. Dean’s favorite apps are CBS Fantasy Sports and Discovery+.

Elisa Dao

SVP, Marketing

As SVP of Marketing, Elisa is responsible for developing strategic brand and marketing initiatives for App Science. Elisa is a media marketing agency veteran with more than 17 years of experience in leading integrated and digital media planning and buying for Fortune 500 brands. A digital media native, Elisa has executed some of the first-to-market digital executions on MySpace, AOL, Facebook, Snapchat, and interactive experiences with awards. Elisa’s favorite apps are Pinterest and Yelp.