AppScience® stands alone by taking a mobile-first approach to advanced cross-platform analytics with our Proprietary 55MM People-Based Household Graph – to provide brands and platforms audience measurement solutions that empower confidence for advertising transactions and outcomes.
Your mobile device is always with you, and it can tell a lot about who you are and your behaviors, all authenticated by that mobile device. That’s why our Household Graph, powered by human behavior signals from mobile and validated with CTV households, will always capture the ever-evolving comprehensive consumer landscape, to give you more accurate and richer insights into audiences.
Sabio is a CTV/streaming TV advertising and analytics provider with an industry leading mobile-first CTV platform informed by behavior from over 300MM devices. The app data is matched to 55MM connected homes providing relevancy at scale. In addition to building and delivering effective consumer segments for CTV/Streaming TV advertising for brands, we partner with our real-time measurement and attribution platform AppScience. This allows us to offer our client partners one of the first end to end advertising suites. Better data. Better analytics. Better performance
AppScience® stands alone by taking a mobile-first approach to advanced cross-screen analytics with our proprietary Household Graph of 55MM validated households – always reflecting the ever-evolving comprehensive consumer landscape. Our Household Graph powered by people-based behavior signals sets us apart to provide unique audience measurement solutions for brands and platforms with actionable campaign intelligence that is trusted and 3rd party agnostic.
Our ability to reach nearly everyone with a smartphone brings new opportunities for brands to connect with their customers up close and personal. Combined with Connected TV, mobile is part of a powerful platform to reach custom audience segments.