2023 U.S. Audience Trends Report: Life of a Streamer

Understanding Diverse Connected TV and Mobile Streamer Interests

About the Report

Over the last decade, adoption of Connected TV (CTV) and Over-The-Top (OTT) streaming has skyrocketed, and with it, media consumption has become more multifaceted. The streaming audience is a more connected audience, viewing content on various platforms and on a multitude of devices. Although most TV ad dollars are spent on traditional TV, they are rapidly following audiences to more internet-connected devices.

In this report, we pair CTV and mobile data to help advertisers better understand streaming audiences through a broader lens. We provide streaming interests and mobile signals for the total market and seven ethnically diverse audiences.

Download this report to learn:

  • Diverse streaming audiences’ top streaming apps, platforms, and genres
  • Streaming audiences’ mobile signals, including top apps and points of interest
  • Unique attributes of viewers who prefer subscription-based platforms vs. ad-based platforms