Over the last decade, adoption of Connected TV (CTV) and Over-The-Top (OTT) streaming has skyrocketed, and with it, media consumption has become more multifaceted. The streaming audience is a more connected audience, viewing content on various platforms and on a multitude of devices. Although most TV ad dollars are spent on traditional TV, they are rapidly following audiences to more internet-connected devices.
In this report, we pair CTV and mobile data to help advertisers better understand streaming audiences through a broader lens. We provide streaming interests and mobile signals for the total market and seven ethnically diverse audiences.
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