POLITICAL + ADVOCACY
Identify and target precise voter and cause segments to drive winning results
National voter file matched with our 55MM People-Based Household Graph to reach and influence your voters & causes at scale.
Innovation in Media Buying
App Science® Wins a Major Industry Award ahead of the Political Spending Cycle
Learn moreThe NEXT Generation Media & Measurement Tools for Political + Advocacy
Customizable dashboard solutions tailored to your planning & measurement needs.
Proprietary End-to-End Solutions
Planning Tool
Verified by National Voter File matched to our 55MM HH Graph
Identify voter + advocacy target segments and their interest behaviors to inform media planning & buying
Party Preference
Voter History
Donor Info
Cause Interests
Demographics
CTV Affinities
Mobile Affinities
Identify voter + advocacy target segments and their interest behaviors to inform media planning & buying
Party Preference
Voter History
Donor Info
Cause Interests
Demographics
CTV Affinities
Mobile Affinities
Media Activation
of Identified Segments within Planning Tool
Seamlessly activate identified target segments across digital screens & inform traditional media buys
Media Activation Platform:
Streaming TV (CTV)
Mobile
Inform Media Plans:
TV, Print / Newspaper,
Radio / Podcast,
OOH
Seamlessly activate identified target segments across digital screens & inform traditional media buys
Media Activation Platform:
Streaming TV (CTV)
Mobile
Inform Media Plans:
TV, Print / Newspaper,
Radio / Podcast,
OOH
Measurement
Validate Audiences & Verify Impact
Measure your omni-channel reach and measure campaign lift and influence
App Science® Insights
Reach & Frequency, Duplication
Demographics & Ethnicity Verification
App Science® Affinities
Lifestyle Interests, POI
App Science® Brand Study
Measure campaign awareness lift
Measure your omni-channel reach and measure campaign lift and influence
App Science® Insights
Reach & Frequency, Duplication
Demographics & Ethnicity Verification
App Science® Affinities
Lifestyle Interests, POI
App Science® Brand Study
Measure campaign awareness lift
Take Your Media Plans to the Next Level
Win with data driven media strategies & apply validated learnings to the next campaign cycles.
Identify precise target segments and forecast reach
Inform media strategies & budget allocations
Activate audience segments on Streaming TV & Mobile Platform
Measure and validate the return of omni-channel campaigns
Verify media campaign’s lift and awareness impact
Apply insights & learnings for next election & advocacy cycles