About Us

App Science® stands alone by taking a mobile-first approach to advanced cross-screen analytics with our proprietary Household Graph of 55MM validated CTV households –always reflecting the ever-evolving comprehensive consumer landscape.  Our Household Graph powered by privacy compliant people-based behavior signals sets us apart to provide sophisticated audience measurement solutions for brands and platforms with richer actionable campaign intelligence that is media agnostic and trusted.

Leadership Team

App Science®’s leadership team is comprised of industry leaders with significant experience across the advertising marketplace, providing cutting edge audience measurement to maximize efficiencies and validate ROI.

Helen Lum

Executive Vice President

As EVP, Helen oversees all business and growth strategies for App Science® with over 10 years of robust digital media and campaign management expertise in scaling business operations. Prior to her role as EVP, Helen help build and manage Sabio’s global account management team and assisted in spearheading the first mobile retargeting campaign in the industry and lead campaign management teams at companies such as Opera Mediaworks (AdColony) and Conversant. Helen’s favorite apps are LinkedIn and Yelp.

Jason Tong

SVP, Engineering

As SVP of Engineering, Jason is responsible for leading the engineering teams in California and India. He has been instrumental in growth, especially in the development of App Science®’s platform and Sabio’s programmatic technology. Jason has over 10 years of experience in mobile marketing and he has extensive knowledge of ad serving, action tracking and reporting. His specialties include LAMP, RTB, Ad network, performance marketing and programmatic marketing. Jason’s favorite apps are YouTube and eTrade.

Elisa Dao

VP, Marketing

As VP of Marketing, Elisa is responsible for developing brand and product strategies for App Science® to drive brand awareness and grow sales in the marketplace.  Elisa is a media marketing agency veteran with over 17 years of experience in leading Integrated and Digital Media Planning/Buying for Fortune 500 brands. A digital media native, Elisa has executed some of the first to market digital executions on MySpace, AOL, Facebook, Snapchat, and interactive experiences with awards. Elisa’s favorite apps are Pinterest and Yelp.